By Mike Johnson
Great ideas are everywhere. The best ones generate value for everyone they touch.
You don't have to create these ideas, just love them & then share that love. You can make a nice living by curating others' creations.
I've always been a sucker for roadside tourist attractions. Large or small, I enjoy them all.
Here I'm at Madurodam, a ten-acre, miniature version of the top highlights in The Netherlands. Near Amsterdam, it showcases miniature cities, airports, waterways, railroads, amusement parks & much more. It curates the best of an entire country, in one location, in miniature. It's an astonishing creation that scores a perfect 100 on the cool scale.
So in 1996, when we moved to Cody, Wyoming -- a town fed by tourism, just 50 miles from Yellowstone -- I happily dove into all their tourist attractions. A few years later, we realized the town needed a city tour. We started a 60-minute trolley tour business, spotlighting the best Cody attractions & interesting history.
We curated others' attractions & stories, wrapping them into our own fun presentation, becoming one of Cody's top attractions ourselves. Everyone benefited, including the other roadside attractions we spotlighted & promoted.
Look around. What topics do you love? How can you curate & promote those topics for others? How might you improve the experience for everyone while earning a profit for yourself?
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