Nothing Creates Value Like a Big Fish

By Mike Johnson

This is Willie the Walleye who lives in Baudette, Minnesota. The city just gained another free advertisement.

The use of amplifiers makes something common, extraordinary.

Take anything and make it bigger, smaller, faster, slower, colored, shaped, flexible, rigid, under water or on fire, edible or repulsive and you've created something new.

Something memorable. Quirky. Collectible. VALUABLE.

I imagine tens of thousands of people have taken photos with Willie the Walleye. It's an investment that's paid for itself many, many times over in free advertising.

What common thing can you amplify to do the same?


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